Hong Kong’s Leading
Facebook Advertising Services
With our Facebook advertising services, we deliver brand awareness & visibility instantly. As soon as budgets, audiences and post designs are decided we will go live immediately. With over 10 years combined management experience, we are confident to not only increase awareness but also generate leads and sales through our innovative Facebook advertising services.
What is Facebook Advertising and how does it work?
In simple terms it’s an advertisement created on Facebook that is presented to users based on their activity, demographic, device user information and some other relevant audience metric. Although Facebook has been around since 2004, its advertising services weren’t really popular due to its strict no ads on user news feed policy. This would all change in 2013 when Facebook began to allow ads to appear on news feeds commencing a revolution in social media marketing. Unlike other platforms Facebook hasyears’ worth of user data which is key to target users who are likely to show interest.
There are several types of ads available, from sponsored posts to carousel ads. Ad purchase is handled on an auction basis, where businesses are charged on clicks, actions or impressions. Facebook ads can be created by using Facebook’s advertising interface or if more comprehensive assistance is required through certified Facebook ads partner such as CAP Digital Marketing. Published ads are placed all over Facebook with some formats even eligible to show in the news feed.
Leverage every ounce of
Facebook customer data
At CAP Digital Marketing we have established a performance based Facebook advertising system for generating high quality sales leads for hundreds of clients. We don’t waste Facebook advertising budgets on broad audiences. With our big data approach, we utilise customer insights to quickly convert potential customers.
Some of our targeting capabilities:
• Demographics (Age, Gender, Language, Location)
• CRM (Customer database, Friends of fans)
• Device (Type, OS Version, Wi-Fi Connectivity)
• Social (Relationship Status, Education Level, Employer)
SOCIAL MEDIA MARKETING EXPERTISE
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