Hong Kong’s Leading
Community Management Services
With our community management services, we deliver engagement & growth instantly. As soon as community objectives are agreed on we will immediately manage social accounts. With over 10 years combined management experience, we are confident to not only manage engagement but also generate growth and sales through our innovative community management services.
What is Community management?
Community management is all about social relationships and how your brand interacts with your community in the online space. While community management should be a key part of any social media strategy, engaging with your growing community becomes critical to build long-term business relationships and an optimal brand experience.
While “Community” might suggest your audience is located at a single location it is actually spread all over the web: from Facebook, Instagram, YouTube, LinkedIn, Reddit, Twitter, Blogs to even the comment sections of news articles. So your community consists of existing and potential customers as well as all people who interact with your brand directly or indirectly online.
Since 2014 customer complaints on social media have increased by 10 times so the negative impact of poor community management could be enormous. A single dissatisfied & non-engaged customer has a voice that carriers to others through word-of-mouth, commenting on community platforms or sharing screenshots. But the same goes for satisfied customers and by managing your community you’ll get more of those.
It’s all about your social relationships
Whether your digital marketing strategy includes Facebook, Instagram, LinkedIn, YouTube or any number of special interest sites, your brands success will be highly linked to establish an engaged and growing audience online. At CAP we work with client marketing teams to understand brand objectives, leverage social marketing initiatives and define strategic communication frameworks to keep your audience engaged and growing.
Our community management pillars include:
• Monitoring: Tracking conversations which relate to your brand
• Engaging: Proactively engage with customers and prospects
• Moderating: Troubleshoot customer complaints and suggestions
• Measuring: Analyse how your brand is perceived and measure sentiment
SOCIAL MEDIA MARKETING EXPERTISE
We’ll help you target users that are most likely to engage with your business on Facebook. The ability to be hyper-specific with your ad targeting means only potential customers will react to your content. Read More…
With more than 500 million active users, Instagram is one of the biggest mobile ad platforms and it’s still growing. It allows businesses to engage with a highly targeted audience in a hyper visual environment. Read More…
LinkedIn is the world’s largest platform for business professionals. LinkedIn advertising works well to generate more leads and raise brand awareness. It works especially well in the B2B space as most working professional spend a significant time per day on the site. Read More…
We help business to engage with audiences through influencers, such as bloggers, vloggers and opinion leaders. Our unique expertise allows us to develop & execute creative influencer strategies to amplify your brands story and reach potential customers. Read More…