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Hong Kong’s Leading SEO Agency
With ourSEO services we help start-ups to radically improve their website’s potential by making them not only rank better in search engines but consequently help to increase organic traffic, leads and sales. As a result, a perfectly optimized website, following Google’s best practice guidelines creates a robust performance framework for any start-up. At CAP we identify the most cost-effective optimisation opportunities so we can get start-up websites rank in search engines in no time.
What’s Start-Up SEO?
From a start-up’s perspective, the amount of established businesses clogging up search engine result pages may seem more than a little invincible. Many business websites have been SEO optimised for years, working to dominate first page top results and rank out any competitors.
While it is true that more established websites may have an advantage in some important elements of search engine optimization, there are plenty of SEO tactics and strategies start-ups should consider to increase organic search traffic, number of leads and build a strong and sustainable framework.
There are even some massive benefitswhen starting from scratch. Building a new website with SEO principles in mind from the start will avoid time and money spend on lengthy optimisation projects something many ranking competitors must do based on their legacy set-up.
As a start-up, it is easy to shift focus away from SEO as it requires a lot of time and expertise. To avoid SEO being left on the side it is recommended to put someone internally or externally in charge of all SEO projects this will also help to develop expertise and insights which can be shared and used across different channel teams.
Get the Ball Rolling: Start-Up SEO
At CAP we are making sure that start-ups spend their available marketing budgets in the best way possible. SEO might not always be the best channel and we would advise against it if so but we have seen many success stories over the years where SEO has played an integrate part. Let’s say a start-up has a budget of $5,000 HKD a month and want to achieve top 3 ranking positions for a term like “credit cards”, we would always inform that this would not be possible, but suggest a more niche term approach that speaks to a specific target audience. By developing in-depth audience segmentation & keyword strategies we are able to achieve first page rankings and provide higher conversion rates and ROI.
OUR SEO EXPERTISE
All SEO projects begin with a full and thorough website audit, enabling all of a site’s errors and opportunities to be identified and allowing us to estimate correct actions and timeframe.
The technical foundation of a website is key for optimal search engine indexation. From website speed, crawling access and code are all following Google’s best practice. Read More…
Local businesses require this discipline for optimal exposure & visibility. Recommended tactics include my business profile management, directory and review management. Read More…
Optimisation of all possible on-page elements such as title, meta and heading tags as well as making sure page structure follows Googles best practice. Read More…
LINK & BUILDING OUTREACH
Outreach activities are in integral pillar of any SEO strategy whether curating contextual links, fixing broken links or running a competitor link audit. Read More…
COMPETITOR & MARKETPLACE ANALYSIS
To minimise risk preparation is key. Opportunities are identified through competitor analysis and the wider search landscape.