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Hong Kong’s Leading SEO On-Page Optimisation Services
With our On-Page SEO services we help clientsto radically improve their website’s potential by making them not only rank better in search engines but consequently increase organic traffic, leads and sales. As a result, a perfectly optimized website, following Google’s best practice guidelines creates a robust performance framework. At CAP we get to the bottom of On-Page SEO errors & opportunities, so that search engines can access and index websites and capture all relevant information.
What is On-Page SEO?
On-Page or On-Site SEO is the process of optimizing a web pagein order to rank it higher in search engine results pages (SERPS). The ultimate goal with on-page SEO optimisation, is to provide relevant information which search engines can access and index. In order to achieve optimal rankings different page elements such as titles, meta description and heading tags to name a few have to be optimised following best practice optimisation guidelines.
On-Page optimisationtakes into account all elements of a webpage that, when added together, will improve rankings in SERPS. As Googles algorithm becomes more and more sophisticated, one of the major ranking factors influencing this discipline is relevance. How relevant is the page content to a search query?
Developing relevant content with a clear benefit for users is the first step towards great user experience. The more interaction and engagement points, plus the longer users stay on a site, the better the overall user experience. Ultimately putting effort into on-page SEO will result in an increased visibility and a boost in organic search traffic.
From On-Page Analysis to Optimisation
At CAP all on-page optimisation efforts start with a full website analysis. Oncecurrenterrors & opportunities have been identified we develop recommendations following a strict optimisation checklist.
A few of the on-page elements we optimize:
• Content quality and quantity
• Keyword and search query optimization
• Information architecture and URL hierarchy
• Title, meta description and heading tags
• Internal & broken links
• Image, video and multimedia optimization
Our On-Page SEO Expertise
TITLE & DESCRIPTIONS
Since search engines algorithms rely on keywords to provide requested information, it is crucial to understand what users are searching for. CAP will help to identify most relevant keywords & search queries and optimise your page titles & descriptions accordingly.
In order to make a web page as relevant as possible for specific search intents heading tags need to be optimised answering to the most relevant keywords & search queries. A clear heading structure is also required to reach maximum ranking potential.
CONTENT & LINKS
While the content of your webpage should include targeted keywords & search queries, your internal links are also important to improve page relevance and how search engines identify relevant pages and your overall site structure.
By optimising your images & videos providing so called ALT tags, captions and even filenames you can enhance the relevancy of your page so it will help to rank higher in organic search engine results. It is also a great way to increase visibility for image searches (Google Images).
OUR SEO EXPERTISE
All SEO projects begin with a full and thorough website audit, enabling all of a site’s errors and opportunities to be identified and allowing us to estimate correct actions and timeframe.
The technical foundation of a website is key for optimal search engine indexation. From website speed, crawling access and code are all following Google’s best practice. Read More…
Local businesses require this discipline for optimal exposure & visibility. Recommended tactics include my business profile management, directory and review management. Read More…
Launching a start-up is a huge task all on its own. While it can be a challenge to factorSEO into the mix, it’s an incredibly important part of digital marketing. Read More…
LINK & BUILDING OUTREACH
Outreach activities are in integral pillar of any SEO strategy whether curating contextual links, fixing broken links or running a competitor link audit. Read More…
COMPETITOR & MARKETPLACE ANALYSIS
To minimise risk preparation is key. Opportunities are identified through competitor analysis and the wider search landscape.