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Get Link Building & Outreach right
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Hong Kong’s Leading Outreach & Link Building Services

With our link building & outreach SEO services we help clients to radically improve their website’s potential by making them not only rank better in search engines but consequently increase organic traffic, leads and sales. As a result, a perfectly managed outreach campaign delivers high authority inbound backlinks. At CAP we develop data-led link building strategies, so that we know exactly what backlinks to go after.

What is Link Building & why it’s important?

Link Building also referred to as Outreach or Off-Site SEO is the process of getting other websites to link back to a given website. It is important to consider link building as part of any SEO strategy to drive referral traffic and increase a website domain authority.

Number and relevance of external links remain one of the most important ranking factors in organic search result pages (SERPS) especially Googles algorithm is set to value quality resources worth of citation with higher organic rankings.

There are different tactics to build links to a site specified as black & white hat off-site strategies. To avoid penalisations, ultimately being banned from search engine results long-term viability and brand value should be put into consideration and only natural link building strategies should be developed.

Natural link building is a time-consuming and difficult process as not all links are created equally. A link from a reputable news website will have greater impact on ranking improvements than a link from a niche blog however effort to receive such high-quality backlinks are challenging.

Starving for more inbound links?

Building relevant high-quality backlinks requires in-depth research, outside-the-box brainstorming and thoughtful customization, all disciplines we pride ourselves at CAP. We create performance driven link building campaigns, providing our clients with constant feedback on progress and results.

We work strictly within Googles best practice guidelines setting client websites up for long term success, at the same time providing first page rankings for targeted keywords in no time.

  Our Outreach Process

Identify Content

In order toincrease campaign rankings, we first need to identify what type and how targeted audiences consume content. Once an in-depth audience & content segmentation has been conducted a specific content strategy can be developed.

Find Publisher

Based on audience & content insights we develop a database of suitable publishers and 3rd party websites that could possibly be approached for partnerships. Publishers should relate to targeted audience and websites should possessdecent domain authority.

Ideation & Pitching

Once publishers and suitable 3rd party websites have been identified contact for partnerships have to be established. It is important to provide a clear benefit for both parties as well as a campaign publishing goal and framework.

Content Creation

In order to get as many websites to link back the identified content assets, partnership benefits needs to be amazing and tangible. Furthermore content needs to appeal to identified audience making sure pieces and articles are well structured and nicely written.

Publishing

Once partnership agreements are in place we will make sure that campaign timelines as well as publishing framework are strictly followed. For maximum campaign results we screen and monitor all published content making sure tone and link components are following agreed publishing framework.

Reporting

Based on agreed campaign timeframe we provide on-going reporting on defined KPI’s. First we will provide transparent documentation including domain URLs, publishing date, domain authority overview, keyword targeting, link overview as well contact details for further partnerships. After completion our reporting will focus on referral traffic and providing overview of ranking developments for targeted keywords.

OUR SEO EXPERTISE

WEBSITE AUDITS

All SEO projects begin with a full and thorough website audit, enabling all of a site’s errors and opportunities to be identified and allowing us to estimate correct actions and timeframe.

TECHNICAL OPTIMISATION

The technical foundation of a website is key for optimal search engine indexation. From website speed, crawling access and code are all following Google’s best practice. Read More…

LOCAL SEO

Local businesses require this discipline for optimal exposure & visibility. Recommended tactics include my business profile management, directory and review management. Read More…

ON-SITE OPTIMISATION

Optimisation of all possible on-page elements such as title, meta and heading tags as well as making sure page structure follows Googles best practice. Read More…

START-UP SEO

Launching a start-up is a huge task all on its own. While it can be a challenge to factorSEO into the mix, it’s an incredibly important part of digital marketing. Read More…

COMPETITOR & MARKETPLACE ANALYSIS

To minimise risk preparation is key. Opportunities are identified through competitor analysis and the wider search landscape.

  Clients we’ve helped get SEO results

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"When it comes to digital marketing, the first preson i trun to is kim.She and her team cut through the bullshit and get straight to the point with the goal og making you more money.Work with them."

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