Hong Kong’s Leading Google Shopping Management Services
With our Google Shopping advertising services, we deliver top shopping feed visibility instantly. As soon as budgets and products to use are decided we will go live immediately. With over 10 years combined Google Shopping management experience, we are confident to generate leads and sales through our innovative PPC search advertising services.
What is Google Shopping and how does it work?
Formerly known as Google Product Listing Ads, Google Shopping is a service that allows customers to search for products via Google search, view them in a shopping feed and compare them all while staying on the search result page or under the shopping tab.
For example when a customer types “black running shoes” into the search bar, they may see sponsored product ads appearing at the top of the page.
Google Shopping is managed via two platforms: Goggle AdWords and Merchant Centre, the second is where product feeds live and details of products are organized in a Google friendly format. AdWords is where shopping ad campaigns are managed, where budgets are set and insights are gained. Google Shopping has some strong similarities to SEO as it considers semantics of websites, feeds and bids to determine what search queries trigger ads.
Focus on your products with Google Shopping
Google Shopping provides e-commerce websites with powerful advertising opportunities and an excellent ROI. At CAP we assist clients in building an optimised Google Shopping feed that will appear live in Googles Merchant Centre with a full range of products. We also optimise existing Google Shopping campaigns and gather insights to further optimise feeds to meet client’s business goals.
These are the 3 simple steps to start each campaign:
⦁ Create a Google Merchant Centre account
⦁ Register website domain with the Merchant Centre
⦁ Create the data feed for all products Add button
OUR PAID SEARCH EXPERTISE
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