Hong Kong’s Leading CRO
With our website and conversion optimisation services, we help clients to identify conversion opportunities that result in an instant growth in leads. As soon as testingobjectives are agreed on we willrun split testing campaigns and/or make bespoke recommendations that will ultimately lead to anincrease in leads. With over 10 years combined management experience, we are confident to not only identify conversion roadblocks and solvethem but also generate leads through our innovative conversion optimisation services.
What is Conversion Rate Optimisation?
Conversion rate optimisation or CRO is the process of using optimisation tactics in order to increase completion for a specific action. Customer behaviour is becoming more complex and user journeys from seeing an ad, to researching and visiting your website, requesting a quote or making a purchase to contacting your customer service can take on a variety of different steps. In most cases the ultimate objective of any website is a purchase but it might be an account sign-up, a quotation request or even an app download whatever the ultimate conversion of your website might be Conversion Rate is a key metric as it holds the percentage of your sites total traffic completing a specific goal.
The goal of CRO isto ease those mentioned user journeys and actions so already interested or engaged visitors have a more user-friendly experience. Removing barriers, simplifying forms and navigation components can lead to an improved customer journey and an signification increase in sales.
It’s all about the ROI
At CAP we help clients to increase overall website revenueby reducing the costs of customer acquisition and increasing the value of current visitors. Depending on the industry, we work with specific goals to increase conversions.
Some of the most common ones:
- Newsletter subscriptions, ad views, content engagement (Media & News)
- Booking conversion, social shares (Travel & Hotels)
- Product purchase, shopping completion rate, add-to-carts (E-commerce)
- Leads generated, deals closed (B2B)
Our process geared to deliver powerful CRO results
In order to build a comprehensive picture to aid any strategic planning conversion roadblocks need to be identified first. From convoluted user journeys to slow website loading times and even indexation errors on search engines need to be analysed.
ONLINE MARKETING EXPERTISE
WEBSITE DESIGN - DEVELOPMENT
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DIGITAL MARKETING STRATEGY
In simple terms a digital marketing strategy is a plan of action designed to achieve long-term success online. Read More…
DIGITAL MARKETING AUDIT
A digital marketing audit is an inspection of all activities, strategies, and tactics of what a business has been doing to establish and develop its online presence.
USER EXPERIENCE & DESIGN
User experience design or UX design is the process of creating products (pages, applications or websites) that provide meaningful and engaging user experiences. Read More…
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