Grow your brand affinity
with content marketing

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Get Content Marketing right
and the rewards are exceptional

Hong Kong’s Leading Content
Marketing Agency

With our website content creation services, we deliver content campaigns that not only engage but increase traffic & leadsinstantly. As soon as business objectives are agreed on we will craft a data-led content plan and develop highly engaging and converting SEO optimised content with an unbeatable ROI. With over 10 years combined management experience, we are confident to not only write engaging contentbut also generate leads through our innovative website content creation services.

What is Content Marketing?

In simple terms content marketing is the practice of developing and publishing relevant content to provide value and engagement to an audience with the goal of growing leads & sales. In comparison with traditional product marketing tactics such as sales collaterals and product information Content marketing includes things such as educational whitepapers, e-books, videos of products and services, Q&A’s and even webinars that guide customers through experiences. It’s really the easiest marketing tactic to turn products and services, no matter how ordinary they might be into something unique.

In order to get discovered by the right audience and earn credibility, trust and loyalty, brands have to become a credible and authoritative resource on subjects that matter to potential customers. This in turn enables brand to strengthen not only customer relationships but also grow engagement and as result an increase in profit. Content should always be relevant to the audience. The cornerstone of any content marketing strategy is really to address a problem and to provide some sort of solution or guidance.

Get discovered with Content Marketing

At CAP, we develop data-led content marketingcampaigns that consumers engage with. Creating value for audiences that fuel customer engagement and loyalty is our main priority. In the age of content spam and information overload, we help to develop bespoke content strategies that convert and provide an unbeatable ROI.

Key benefits of our high quality content campaigns:

  • Generate more traffic and leads
  • Increase trust and credibility
  • Improve customer experience
  • Support SEO strategies

  Our process geared to deliver powerful content  

Audience Analysis

Understanding your audience is really the first step in getting an idea on what content to create. Understanding your audience demographics and asking the right questions, such as What problems are they facing and how can they be solved?, are crucial for any content strategy success.

Content Identification

Identifying the most promising content formats and themes start with identifying and listing to your audience, but will also include some trial and error as experiments with different types of content will provide insights on engagement and conversions.

Content Creation

Whether it’s a new landing page, a video, a blog post, an infographic or something else it is crucial to come up with highly relevant topics and attention-grabbing titles. The content piece needs to be click-worthy and searchable in order to achieve maximum content virality.

Content Distribution

Scaling the distribution of new content means making it available where it can be amplified. PR networks and social sites provide great platforms to amplify the message and maximise viral distribution in a successful manner.

Manage Conversation

Once the content has been launched your audience will likely react to it. It is important to be open and ready to engage, interact and provide feedback. Conversation management provides a good insight on how your content is perceived by your targeted audience.

Review & Measurement

A fully thought through measurement narrative is required to back trackability of all created content. The data gathered will be used to optimise future content and provide crucial insights on engagement and return of investment.

ONLINE MARKETING EXPERTISE

WEBSITE DESIGN - DEVELOPMENT

Around 30% of all websites are powered by WordPress, making it the most popular content management system in world. Read More…

DIGITAL MARKETING AUDIT

A digital marketing audit is an inspection of all activities, strategies, and tactics of what a business has been doing to establish and develop its online presence.

DIGITAL MARKETING STRATEGY

In simple terms a digital marketing strategy is a plan of action designed to achieve long-term success online. Read More…

CONVERSION RATE OPTIMISATION

Conversion rate optimisation or CRO is the process of using optimisation tactics in order to increase completion for a specific action. Read More…

USER EXPERIENCE & DESIGN

User experience design or UX design is the process of creating products (pages, applications or websites) that provide meaningful and engaging user experiences. Read More…

STARTUP MARKETING

Startups can’t afford to miss out on any leads in fact, the ability to convert leads into sales is the key parameter for growth. Read More…

  Clients we’ve helped get Content Marketing results

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"When it comes to digital marketing, the first preson i trun to is kim.She and her team cut through the bullshit and get straight to the point with the goal og making you more money.Work with them."

Justin Bowman

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....for our clients!